Benefits of AI in Digital Marketing
Digital marketing or online marketing came to the
fore with the dawn of the internet. The internet made everyone and everything
connected. Thanks to the internet, email platforms, google, Facebook, Twitter,
Snapchat, WhatsApp, etc., all the social media platforms and online communities
became meaningful and reachable. Social media and online communities opened up
as “the online spots” for people to share the daily tidbits of their lives, to
check what is going on in other’s lives, and to learn something new such as
getting to know about “10 healthy snacks” or “5 minutes workout challenges” and
many more.
Later on, people started to buy and sell products
over the internet. Social media like Facebook, Instagram, Pinterest, WeChat,
TikTok, and messaging platforms like WhatsApp, telegram are the best and the
cheapest spots for buying and selling. The best thing out of all is that social
media is the best place for anyone capable of starting and handling a business.
You don’t need to rent a showroom, and you don’t need to register the business;
you don’t need to be an adult to do a business. You just require your skill,
your courage, and very small capital.
Why Digital Marketing?
Social media is open for any business, and it has
got plenty of space. More importantly, starting an online business has become a
trend already. But unfortunately, transforming your “just started business”
into a best-selling business is not that easy. It is possible, but one or two
from that particular business has to be committed to it full-time, which is
quite hard for a teen girl trying to handle her college work and her business
equally or a mom with four trying to take care of her family and her online
business at the same time. So that is why we cannot neglect digital marketing.
Digital marketing is the digital version of
marketing. It is the way of using the internet, social media, online
communities, and messaging platforms to reach out to more and more people and
promote your physical and online businesses. Launching your online business on
Facebook or Instagram is not enough. You have to promote it well on social
media. It is not something that you do whenever you are available or monthly,
weekly, or daily. You have to monitor it from time to time, from minute to
minute.
Digital marketing can be done by using mobile and
computer devices, at a physical location like at central perk or on a subway
platform, in a video game, watching a YouTube video, or via mobile apps and
websites. There are so many digital marketing channels like social media
marketing, network marketing or affiliate marketing, email marketing, content
marketing, website marketing, etc.
According to Statistica.com, “As of January 2021,
there were 4.66 billion active internet users worldwide.” which is 59.5% of the
total population, and this value is going upwards only. This means the same
amount of people directly or indirectly use social media and other online
platforms. So everyone knows that promoting something over the internet using
various digital platforms is a very effective technique to reach out to more
audiences. But now it has become very much competitive and common. Therefore,
to enhance digital marketing more and more, many marketing companies and
agencies have started to apply AI or Artificial Intelligence.
How can Digital Marketing Benefit from
AI?
The whole world is in the middle of an AI
revolution. It does not matter whether you are personally moving with the
current world, but the world is moving, technology is upgrading, and AI is
making everything smooth and comfortable. So why not upgrade the digital
marketing industry to an AI-based digital marketing field. We already know
artificial intelligence is useful, and the outcome is faster when we apply AI
to anything.
AI is now more approachable than ever before, with
the capacity to completely transform businesses and companies. Because of its
good impact and lower cost than before, both large and small businesses can
benefit from the information, AI, and ML (machine learning) tools and automation
choices it gives. With AI integration, organizations can not only exploit their
users' data but also predict their next move, better understand sales cycles,
link their strategy for high performance into paying users and enhance the
consumer experience.
Top Benefits
1)
Improved
personalization for users: With the help of AI, ML, and DL(
deep learning), tech companies and organizations can provide their customers
and users with what they need. For example, when you watch the newly released
movie “red notice” on Netflix, Netflix will recommend more movies like Red
notice. Next time, when you buy a belt for your dog on Amazon, it recommends
dog food, pet toys, and various stuff related to dogs.
Not only that, but when
you are not happy with what they offer, you can create what you want on your
own with the help of various AI and ML tools. In Canva, you can create a poster
for yourself if you are not happy with the millions of samples that they
present. The same goes with the sites like Wix.com etc. AI has made everything
easy.
2)
Customer-friendly
chatbots: Chatbots are very common and very useful these
days. When you visit a commercial website, it is very normal to see the chatbot
option. And it is 24 hours available and working full time. This is a very big
advantage for big companies which offer products and services. Chatbots are
very human-friendly, very much effective, and they don’t feel bored or tired. A
chatbot powered by artificial intelligence can help businesses improve customer
service and expedite the process for their personnel.
3)
SEO: SEO means, Search Engine
Optimization. It is the process of obtaining more and more traffic from search
engines' free, organic, editorial, or natural search results. Its goal is to
boost your website's ranking on search engine result pages. Remember that the
higher up on the list your website is, the more people will see it.
With
the help of AI, the SEO process has become accurate, efficient, and super
speedy. When you type something on Google, most of the time you get what you
want, and it might have even amazed you, “oh my god, I didn’t think I would
find this information on Google…”. It will become easier to design full
websites with just a few clicks while maintaining search engine value with
time. The increase in search engine results can also be determined analytically.
This will have a significant impact on sales performance, particularly for
online merchants and the majority of other enterprises.
4)
More ROI: It is really important to use
less expensive options and options that give more return on investment (ROI).
With the help of AI, this can be done. AI-assisted automation saves time and
money while improving the customer experience's personalization and efficiency.
AI can help you make better decisions and create more effective content. You
can drive focused digital marketing initiatives with better ROI because of its
capabilities in better understanding the audience.
5)
Managing Big Data: Many organizations
working with data analytics and information collect TB (Terra byte) of data
about their users and user interactions with other businesses and social media.
Anyone working in digital marketing has a significant danger of human error.
Given the enormous amount of consumer data that firms collect in a day, even
the most experienced analysts are prone to making mistakes when t comes to
analyzing large amounts of data.
AI can help companies
and businesses to manage this big data. Artificial intelligence can help reduce
the risks of human mistakes, obtain useful insights and present simple
information.
AI has already become a valuable option for digital
marketing companies to improve their work and maximize what they do. As we said
in the beginning, the world is moving fast, adopting the latest technology
ever. So neglecting these will be a reason to fall behind other competitors who
are highly relying on AI.
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